Explore ecommerce SEO service plans

What do our ecommerce SEO services include?

Since e-commerce SEO is a complex process, some of the services we offer for e-commerce SEO are as follows:

• unique e-commerce SEO approach

• Schedule for online project management

• Access to MarketingCloudFX

• Researching and optimizing keywords

• Markup on products

• Optimization of product image

• Product copywriting for SEO

• expert writing for blogs or articles

• Content marketing

• Setting up Google Analytics

• Setting up Google Search Console

• Reports on monthly keywords, traffic, and transactions

Inside our ecommerce SEO services

Make sure you are driving the correct kind of traffic to your website when you first start selling products online using web marketing. By making sure that your material is the appropriate type and contains the appropriate keywords, you may achieve this.

Because search engines rely on terms that users search for and your website’s content matching those terms, SEO for e-commerce websites involves the use of descriptive and educational content.

You have a better chance of being found if your website contains the keywords that customers enter into search engines.

In reality, searches lead to the discovery of new businesses or products for almost 50% of consumers.

It can be difficult, nevertheless, to decide which terms to include on your website and, moreover, how to make sure that you have enough space for all the various expressions you require. The first step in the e-commerce SEO process is to identify the keywords or phrases you wish to focus on.

Here’s how we get our clients started with e-commerce SEO and what to anticipate from working with our in-house e-commerce SEO professionals.

1. Keyword identification

It can be difficult, nevertheless, to decide which terms to include on your website and, moreover, how to make sure that you have enough space for all the various expressions you require. The first step in the e-commerce SEO process is to identify the keywords or phrases you wish to focus on.

Here’s how we get our clients started with e-commerce SEO and what to anticipate from working with our in-house e-commerce SEO professionals.

Most typically, keywords relate to your merchandise or the main idea of your store. For example, if you provide eco-friendly pet supplies, you may focus on keywords associated with that theme. “Eco-friendly pet products,” “eco-friendly dog toys,” and “eco-friendly dog harness” are a few examples.

The distinctive qualities of your business can improve other facets of your e-commerce SEO. For example, if you’re spending money on content marketing, you might write blog articles on dangerous ingredients in dog food. You may target the keyword “bad ingredients in dog food” for that kind of content.

Since it creates a winning plan for your company, keyword research is a vital component of our e-commerce SEO services.

2. Keyword implementation

The subsequent phase of our procedure involves integrating these valuable, pertinent keywords onto your website.

These are some of the places where our e-commerce SEO specialists use these keywords:

• Home page

• Page headings

• Metadata summaries

• Product summaries

• Alt text for image

• And more

A comprehensive e-commerce SEO plan must include this stage. It is difficult for search engines and even visitors to see that your website is relevant to a search query if you do not optimize it for these relevant keywords.

Although you have the option to write your own text to use these suggested keywords, working with a full-service digital marketing company like ProGenci has the advantage that we provide SEO copywriting services; take note that certain copywriting is included in our ecommerce SEO packages.

Should you want to engage with us for copywriting services for ecommerce SEO, we offer a skilled group of copywriters with a range of specializations, including manufacturing, retail, and automotive. With their experience, we create material that is appropriate for your brand and skillfully written.

3. Product page optimization

You should optimize each page of your website for search engines.

It’s difficult to find anything more crucial to optimize for e-commerce sites than product pages. Because they are likely to rank for highly precise search phrases, or “long-tail keywords,” product pages are incredibly important.

You most likely won’t have the long-tail keyword “green rubber dog bone” on your homepage if you offer green rubber dog bones. Your e-commerce SEO plan would instead concentrate on making product pages as effective as possible for these relevant long-tail keywords.

We’ll make sure that every product page has a title and a paragraph or two of keyword-rich material that explains the item in order to guarantee that your pages rank highly in search results. In order to appear in searches for the model number (if applicable), it’s also a good idea to mention it.

You should also provide pictures of the products on your product pages.

Both consumers and search engines can benefit from images. Users can get a sense of your product’s size, color, and intended usage from the photographs you show them. Your photographs provide context for your product page to search engines.

But it’s crucial to remember that image optimization for search engines is essential. Search engines like Google, Bing, Yahoo, and others are unable to “read” photos. To interpret images, they rely on the image filename, image alt text, and adjacent material.

Our committed staff optimizes your photographs for search engines because of this.

In addition, we thoroughly examine every page of your website to make sure you’re focusing on long-tail keywords and that you haven’t overlooked any important SEO components, including title tags. The end product is a page that is prepared to turn visitors into buyers.

4. Navigation optimization

Another aspect of SEO for e-commerce websites is user-friendliness. Even with an extensive product line, you still need an intuitive website. We’ll see to it that each item is divided into the proper sections or categories.

It is imperative that your navigation system is simple to use and comprehend.

If not, you can discover that visitors become lost on your website and disappear practically immediately. If they are unable to find what they seek, why stay? This abrupt withdrawal, commonly referred to as a “bounce,” may increase the bounce rate.

A high bounce rate can cause your rankings to plummet because it signals to search engines that your website isn’t as relevant for the search terms it is ranking for. The design of your landing pages and website are therefore essential components of e-commerce SEO.

Using breadcrumb navigation is one of the best strategies we’ve found to increase e-commerce SEO.

Little links called breadcrumbs can be found at the top of menu, category, or product pages. A website’s breadcrumb trail might be likened to the tale of Hansel and Gretel, as it can guide you back to your former location.

By using this technique, our award-winning web designers will enhance the usability of your websites for users by optimizing the links and keywords on your pages. We provide user experience testing services to provide the best possible results for the usability of your website.

5. Content creation

Since it’s hard to compete online, producing fresh content for your e-commerce site is one of the finest strategies to both increase search engine optimization value and attract customers. Content might be published as press releases, blogs, essays, or even e-books.

A content marketing approach tells potential clients that you are an informed and reliable source of information while also providing search engines with more content to comb through for keywords and phrases.

The best thing is that content marketing can increase conversion rates on your website by double. For what reason? You can provide users with advise or answers to their questions by providing them with original and informative content.

You may differentiate your e-commerce store from competitors in your field by offering bespoke content, as over 60% of users prefer businesses who do so. Because of this, firms who employ content marketing see a more than fourfold increase in conversions than those that do not.

Creating a blog is a common strategy used by e-commerce websites for content marketing. A blog can contain one post a month or several postings every day, and they can be of any size or shape. You might find it easier to stick to one or two posts per week for your online store.

You can write on anything that interests your readers, such as new goods or industry trends. You may even hold a competition to determine which pet among your customers is the cutest if you offer pet supplies.

Additional content may include:

• videos for how-tos on product maintenance or uses

• Infographics on topics related to your products or industry

• Articles about industry topics you are knowledgeable about

• Long-form content like ebooks or white papers

As part of our ecommerce SEO services, ProGenci develops creative content marketing strategies with the help of a competent team of writers and an innovative team of Internet marketers. Our ecommerce SEO packages include quarterly content.

It is entirely up to you what format this information takes; together, we will choose what kind of content will work best for your website, have it created, and post it there. To help your website rank as highly as possible, SEO for e-commerce sites takes into account all of these elements as well as others.

Why choose ProGenci for ecommerce SEO services?

You won’t find the usual ecommerce SEO specialist in ProGenci.

As a full-service digital marketing firm, we’re passionate about what we do, and our relationships with successful e-commerce companies across a range of industries reflect this.

Would you like more information about why ProGenci is the top option for SEO services for e-commerce?

Decades of experience

With over five years of experience, ProGenci provides your company with unmatched knowledge. Our decades of experience instill trust in your team as well. We’ve made adjustments to keep up with the rapid changes in the market to give our clients the best outcomes possible, whether it’s higher income or higher ranks.

Industry-leading AI software

Our financial commitments reflect our enthusiasm for digital marketing. Lead ROI-tracking software in the market is called MarketingCloudFX, and it was developed by our brilliant team. Better yet, MarketingCloudFX is powered by Watson, a dependable artificial intelligence program from IBM Computer.

Award-winning team

We have won over 50 awards for our efforts in the course of our more than five-year existence, including Best Place to efforts in Pennsylvania, which we have achieved for an unprecedented five years running. These victories show our clients how passionate, inventive, and committed we are to each project.

Maximum transparency

Transparency is one of Progenci’s basic values. This is the reason we offer MarketingCloudFX to our clients and post our costs online. Another thing that sets ProGenci apart is the way they go about things compared to other ecommerce SEO companies.

Personalized ecommerce SEO services

We concentrate on tailored techniques to achieve the greatest outcomes. For this reason, our e-commerce SEO specialists take the time to become familiar with your company, sector, and range of products. We also assign you to a committed, involved manager who is familiar with both your business and your staff.

That offers a potent ecommerce SEO approach in addition to a customized experience.

More than $1 Million in real results

Our performance-driven tactics and relentless pursuit of outcomes have helped us bring in over $1 million for our clients.

These are tangible outcomes for both our staff and our clients. Increased revenue from product orders will help your business reach its objectives. We can assist you if you’re trying to grow your staff, your product line, or your operations.